Downtown Brand Development

In the age of influencers and endless advertising, the brand has become a buzzword in all types of fields. From household products to professional sports players, everyone and everything has a brand these days. Our downtowns in Livingston County are no exception. To make sure locals and visitors can appreciate all the opportunities each of our nine downtowns presents, we are working to create an individualized yet cohesive brand for each downtown in Livingston County. These brands will help identify what is truly special about each village, Main Street, or small business some encounters while in a downtown district. These brands will also lend knowledge and structure to what each downtown can produce for themselves including customized letterhead, engaging digital messaging, and consistent banners for Main Street Corridors.

As was recommended in the 2017 Commercial District Analysis, we have secured funding to move forward with the development of a cohesive brand for the downtown districts of Livingston County which will embrace the distinct qualities of each district. The brand would be used to promote the nine downtown districts of the county to attract new businesses and visitors. Identifying and communicating what is special and different about these communities will also boost local pride and spending. Marketing templates will be created and a style guide will be developed which will assist communities in implementing the brand through wayfinding signage, gateway signage, banners, community ads, etc.