Destination Creation Course:
We work to help local businesses grow every step of the way. As part of our mission to elevate LivCo businesses in a changing world, four staff members, Louise Wadsworth, Maureen Wheeler, Molly Downey and Kelly Burns, have become certified Facilitators to teach the Destination Creation Course, a class designed to help business owners increase their revenue and customer traffic.
The Destination Creation Course teaches the proven 14-point business success strategy developed by internationally-known business consultant Jon Schallert. Schallert created this methodology after three decades of coaching independent business owners to make their businesses irresistible to customers. Businesses that follow Schallert’s process can attract both local consumers and customers from far beyond their typical geographic market. The Destination Creation Course consists of webinars taught by Schallert along with interviews from top business authors on topics vital to small businesses.
Course Content:
Lesson 1: Becoming a Destination Business
Lesson 2: Your Unique Positioning
Lesson 3: Your Leadership Responsibility
Lesson 4: Targeting Your Most Profitable Customers
Lesson 5: Capturing Consumer and Media Attention
Lesson 6: Creating a Customer-Focused Company
Lesson 7: Marketing Your Destination Business
Lesson 8: Collective Marketing
Course Facilitators
Maureen Wheeler
Deputy Director
Louise Wadsworth
Downtown Coordinator
Molly Downey
Economic Development Specialist
Kelly Burns
Director of Tourism