Sports Medicine Concepts, Inc.

Since 1995, Sports Medicine Concepts, Inc., has been the leading provider of elite sports emergency care training and emergency action planning services for the country’s most demanding medical teams, the likes of whom include the National Football League, the United State Olympic & Paralympic Committee Sports Medicine, the US Naval Academy, West Point, and countless professional sports teams, NCAA institutions, hospitals, private sports medicine clinics, and EMS agencies.

With the help of Livingston County Economic Development, in July 2020, Sports Medicine Concepts, Inc., will officially open its new 11,000 square foot elite sports emergency care training and research facility in Avon, NY. SMC’s new facility boasts 30 yards of indoor turf that can be transformed into any type of playing surface, including ice. The facility also has a fully functional ambulance simulator, a mock trauma bay, a corps of 6 hi-fidelity patient simulators, and vast content production capabilities. The new facility will also allow the company to further expand on its new livestream distance based simulation training experience.

SMC Founder, CEO, and Director of Operations, Mike Cendoma says the new facility will allow his company to expand its role as a world leader in sports emergency care simulation training by offering medical teams a venue for intense true-to-life interdisciplinary training. The new facility will also expand the company’s abilities to provide realistic simulation training by allowing his staff to conduct research and gather intelligence relating to interdisciplinary medical team dynamics, performance benchmarking, best practice standards, and management protocols along the entire spectrum of sports emergency care. The intelligence gathered at the company’s new facility will support its evidence based educational programming and emergency action planning services, including TeamEMSoft, the company’s premier emergency action planning software application, its Skull Sessions podcast, safe handling product reviews, national education summits, EMS and fire/rescue training, and of course, the company’s longtime flagship In 2Min or Less! ® Sports emergency care curriculum that is presented annually throughout the country.

SMC employs 15 highly skilled medical professionals, simulation experts, tech specialists, and researchers to carry out its mission. Employees at SMC are athletic trainers, critical care paramedics, emergency medical technicians, trauma physicians, and networking specialists.