Effective Business Signage

Signage is the most critical aspect of your public appearance. Your business sign is the first and most important impression. An effective, quality sign is your most cost-effective form of advertising. An investment made in signage now will have an impact on your business’ success for years to come. Signs are continuous advertising, working for you 24 hours a day, 7 days a week!

Effective signage can reduce the amount of advertising needed through other avenues, saving you money on less permanent forms of marketing. A business sign has the best return on investment of any advertising media. You must have your sign professionally designed. You will have it a long time and it needs to be timeless and ageless enough not to become old-fashioned after only a year or two. Keep in mind that there are local design guidelines for facades and signage that need to be upheld. 

Effective signage is crucial to the success of your business. It should clearly state who you are and what you have to offer, and communicate your brand with a consistent business image, logo, and color scheme. Make it bold, simple in message, and easy to read from a distance. Once installed, your sign needs to be well-lit and visible after dark. Remember: a business without a sign is a sign of no business.