Mar
13
5:00 PM17:00

* COHORT CLOSED * CO.STARTERS Core - Thursday Cohort

  • Livingston County Chamber of Commerce (map)
  • Google Calendar ICS

REGISTRATION CLOSED FOR THIS SESSION - CLASS IS FULL

Thinking of starting a business?

CO.STARTERS Core is a ten-week program that equips entrepreneurs with the insights, relationships and tools needed to turn ideas into action. This program will meet every Thursday from March 13th through May 15th.

Over ten sessions, participants develop and fine-tune their ideas using the CO.STARTERS Canvas, critically examining every part and determining next steps through real-time feedback from people in the community.

The CO.STARTERS Core program consists of ten consecutive three-hour sessions covering the following topics:

SESSION 1: Knowing Yourself - Assumptions, Working Styles, Team Building, Obstacles

SESSION 2: Knowing Your Customer - Customer, Problem, Alternatives, Idea Testing

SESSION 3: Finding the Right Solution - Solution, Benefit, Advantage, Starting Small, Brand Identity

SESSION 4: Getting the Relationship Right - Marketing & Message, Getting Keeping & Growing Customers

SESSION 5: Building Blocks - Distribution, Revenue, Typical Offering, Price

SESSION 6: Structures & Systems - Legal & Accounting Considerations

SESSION 7: Discovering the Bottom Line - Startup & Ongoing Needs, Fixed & Variable Costs, Break-Even Point

SESSION 8: Financial Modeling - Break-Even Point, Sales Projections, Cash Flow, Raising Capital

SESSION 9: Planning for Growth - Growth Plans, Goal Setting, Celebration Prep

SESSION 10: Celebration!

Cost: $100 Once you register, you will receive an invoice via email. You will be able to pay this invoice using credit card, check, or cash. Please note, your registration is not complete until we have received payment. Once your payment is processed, you will be enrolled in the course.

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Mar
12
8:30 AM08:30

* 1 SEAT REMAINING * CO.STARTERS Core - Wednesday Cohort

Register Here: Wednesday Cohort

Thinking of starting a business?

CO.STARTERS Core is a ten-week program that equips entrepreneurs with the insights, relationships and tools needed to turn ideas into action. This program will meet every Wednesday from March 12th through May 14th.

Over ten sessions, participants develop and fine-tune their ideas using the CO.STARTERS Canvas, critically examining every part and determining next steps through real-time feedback from people in the community.

The CO.STARTERS Core program consists of ten consecutive three-hour sessions covering the following topics:

SESSION 1: Knowing Yourself - Assumptions, Working Styles, Team Building, Obstacles

SESSION 2: Knowing Your Customer - Customer, Problem, Alternatives, Idea Testing

SESSION 3: Finding the Right Solution - Solution, Benefit, Advantage, Starting Small, Brand Identity

SESSION 4: Getting the Relationship Right - Marketing & Message, Getting Keeping & Growing Customers

SESSION 5: Building Blocks - Distribution, Revenue, Typical Offering, Price

SESSION 6: Structures & Systems - Legal & Accounting Considerations

SESSION 7: Discovering the Bottom Line - Startup & Ongoing Needs, Fixed & Variable Costs, Break-Even Point

SESSION 8: Financial Modeling - Break-Even Point, Sales Projections, Cash Flow, Raising Capital

SESSION 9: Planning for Growth - Growth Plans, Goal Setting, Celebration Prep

SESSION 10: Celebration!

Cost: $100 Once you register, you will receive an invoice via email. You will be able to pay this invoice using credit card, check, or cash. Please note, your registration is not complete until we have received payment. Once your payment is processed, you will be enrolled in the course.

Register Here: Wednesday Cohort

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Branding & Design Using Canva.com
Aug
19
12:00 PM12:00

Branding & Design Using Canva.com

How can I design business ads myself?

Learn how to design stunning and professional content that encapsulates the essence of your brand on Canva.com, an online design and publishing platform. Explore how to translate your brand's vision, values, and personality into content, get to know all the essential Canva tools, and discover how to use and modify templates for a custom look.

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SEO & Google My Business
Aug
5
9:00 AM09:00

SEO & Google My Business

  • Livingston County Government Center (map)
  • Google Calendar ICS

How can people find my business?

Explore the importance of online visibility with the help of Google My Business and Search Engine Optimization (SEO). Attend this workshop to learn about the process of creating a Google My Business account and take a deep dive into local SEO, a tool that empowers small business owners to enhance their online presence and increase discoverability.

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Branding & Design Using Canva.com
Jul
24
5:00 PM17:00

Branding & Design Using Canva.com

How can I design business ads myself?

Learn how to design stunning and professional content that encapsulates the essence of your brand on Canva.com, an online design and publishing platform. Explore how to translate your brand's vision, values, and personality into content, get to know all the essential Canva tools, and discover how to use and modify templates for a custom look.

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Enhancing Your Online Presence
Jul
10
10:00 AM10:00

Enhancing Your Online Presence

Why is my business website important?

Discover methods and practices small businesses can use to improve their online presence including types of content, integrating with social media, and enhancing overall digital visibility. Attend this workshop to learn about various website design platforms and key factors that affect online searchability and website performance.

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Enhancing Your Online Presence
Jun
24
6:00 PM18:00

Enhancing Your Online Presence

Why is my business website important?

Discover methods and practices small businesses can use to improve their online presence including types of content, integrating with social media, and enhancing overall digital visibility. Attend this workshop to learn about various website design platforms and key factors that affect online searchability and website performance.

View Event →
SEO & Google My Business
Jun
17
5:00 PM17:00

SEO & Google My Business

How can people find my business?

Explore the importance of online visibility with the help of Google My Business and Search Engine Optimization (SEO). Attend this workshop to learn about the process of creating a Google My Business account and take a deep dive into local SEO, a tool that empowers small business owners to enhance their online presence and increase discoverability.

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Destination Creation Course
Jun
3
to Jun 4

Destination Creation Course

  • Livingston County Economic Development (map)
  • Google Calendar ICS

Destination Creation teaches the proven 14-point business success strategy developed by internationally-known business consultant Jon Schallert. Businesses that follow Schallert’s process can attract both local consumers and customers from far beyond their typical geographic market.

When: Monday, June 3rd and Tuesday, June 4th, 9am to 12pm (attendance on both days required)
Tickets: $25 per In-County Business, $100 per Non-County Business

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How to be a Holiday Destination
Oct
3
9:00 AM09:00

How to be a Holiday Destination

  • Livingston County Economic Development (map)
  • Google Calendar ICS

The biggest consumer sales season is almost here! Are you ready to take advantage of holiday purchasing power? Register today for a one-day workshop for business owners and communities that want to be a destination for consumers this holiday season, and beyond!

Keynote speaker, Jon Schallert, will share his destination business expertise. Jon Schallert is the only professional speaker in the world teaching businesses and communities how to turn themselves into Consumer Destinations. While at the workshop, you can also:

  • Enter a prize giveaway to win a winter-friendly outdoor igloo for your business or community

  • Sign up for holiday print/digital ads and gift certificate program with the Genesee Valley Pennysaver

  • Sign up to receive a custom Livingston County "Shop Small" Business Kit

Tickets for Sale:

In-County Resident $35/person*
Out-Of-County Resident $65/person*

*Continental breakfast and lunch provided

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Destination Creation Day 2
Apr
19
8:30 AM08:30

Destination Creation Day 2

  • Livingston County Economic Development (map)
  • Google Calendar ICS

When: Monday, April 18th and Tuesday, April 19th from 8:30am to 12pm

Where: Livingston County Government Center, Room 205, 6 Court Street, Geneseo, NY 14454

What will I learn? The proven 14-point business success strategy developed by business consultant Jon Schallert. Schallert created this methodology after three decades of coaching independent business owners to make their businesses irresistible to customers.

Businesses that follow Schallert’s process can attract both local consumers and customers from far beyond their typical geographic market. The Destination Creation Course consists of downloadable webinars by Schallert, including one on increasing revenue during COVID-19, along with other interviews from top business authors on topics vital to small businesses.

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Destination Creation Day 1
Apr
18
8:30 AM08:30

Destination Creation Day 1

  • Livingston County Economic Development (map)
  • Google Calendar ICS

When: Monday, April 18th and Tuesday, April 19th from 8:30am to 12pm

Where: Livingston County Government Center, Room 205, 6 Court Street, Geneseo, NY 14454

What will I learn? The proven 14-point business success strategy developed by business consultant Jon Schallert. Schallert created this methodology after three decades of coaching independent business owners to make their businesses irresistible to customers.

Businesses that follow Schallert’s process can attract both local consumers and customers from far beyond their typical geographic market. The Destination Creation Course consists of downloadable webinars by Schallert, including one on increasing revenue during COVID-19, along with other interviews from top business authors on topics vital to small businesses.

View Event →
Destination Creation Day 2
Mar
22
8:30 AM08:30

Destination Creation Day 2

  • Livingston County Government Center (map)
  • Google Calendar ICS

Ready to attract new customers and build a destination business? Destination Creation teaches the proven 14-point business success strategy developed by business consultant Jon Schallert. Businesses that follow Schallert’s process can attract local consumers and tourists beyond their typical market.

View Event →
Destination Creation Day 1
Mar
21
8:30 AM08:30

Destination Creation Day 1

  • Livingston County Government Center (map)
  • Google Calendar ICS

Ready to attract new customers and build a destination business? Destination Creation teaches the proven 14-point business success strategy developed by business consultant Jon Schallert. Businesses that follow Schallert’s process can attract local consumers and tourists beyond their typical market.

View Event →
Starting 2022 Strong
Mar
7
6:00 PM18:00

Starting 2022 Strong

  • Livingston County Economic Development (map)
  • Google Calendar ICS

In this webinar for Livingston County small businesses, Jon will show you how to increase your sales and customer traffic with simple, easy-to-implement tactics that will help your business reach new revenue heights in 2022. This live webinar will be held on Monday, March 7 from 6pm to 7pm.

This event will welcome internationally-known business consultant Jon Schallert to Livingston County via Zoom to help businesses bounce back and start 2022 off strong. Jon Schallert is the only professional speaker in the world teaching businesses and communities how to turn themselves into Consumer Destinations. Schallert speaks to thousands annually on his “Destination Business” process, which he developed over the course of thirty-one (31) years while interviewing over 10,000 independent business owners in over 500 cities and towns.

If you’ve ever felt that your business is stuck or that your business sales are just not what they should be, take time to attend this live webinar.

Attendees of Jon’s webinar will learn:

  • How to alter your business interior so a customer immediately knows why they should buy from you and not your competitors

  • The four (4) key areas of any business that customers immediately anchor to that determines whether they’ll buy now and return to buy again

  • How to assure that your marketing captures the interest of today’s time-stressed, limited-attention span customer

  • The easiest way to find what customers most desire in your business and how to maximize your sales with it

  • Concrete to-do's that owners can immediately put into practice to drive more customer traffic, both local and from far away, to their businesses

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