Livingston County Economic Development Receives Certification to Lead Destination Creation Course to Help Local Businesses

Livingston County, New York

Two Livingston County Economic Development (LCED) staff members, Louise Wadsworth and Maureen Wheeler, have become certified Facilitators to teach the Destination Creation Course, a class designed to help business owners increase their revenue and customer traffic during the COVID-19 pandemic and beyond.

Wadsworth and Wheeler are the first and only certified Facilitators in New York State and two of only 48 trained Facilitators in North America.

The Destination Creation Course teaches the proven 14-point business success strategy developed by internationally-known business consultant Jon Schallert. Schallert created this methodology after three decades of coaching independent business owners to make their businesses irresistible to customers. Businesses that follow Schallert’s process can attract both local consumers and customers from far beyond their typical geographic market...