Being an entrepreneur takes guts. Launching a business takes drive. Maintaining a successful business takes progress. That is why sitting on your laurels is rarely possible for small businesses. It is essential as an owner or manager to continue to find ways to draw in new customers and make your business more successful. Although almost 80% of new businesses make it through their first year, only about 50% survive by year five, according to the Small Business Administration. It is not just about surviving as a business, it is about finding ways to thrive for five years and beyond. Hubspot outlines 16 tips for running a successful business. We wanted to highlight a couple of the tips we find most critical to your success in Livingston County:

Focus on the Customer Experience

The experience of your potential customers will determine customer loyalty more than price or even product. The impression you and your business leave on your customer critically impacts their perception of your brand. 86% of consumers say they are willing to pay more for a better experience.

Hire the Right Employees

Besides your customers, your employees can be your #1 spokespeople. Take the time to hire people who will benefit you and your business. Find people who know things you don’t, who can ask and receive feedback, and take on projects you don’t have the time or knowledge for. Keep them in the loop on decisions and they will feel more inclined to support those decisions. If you onboard, train, and empower your employees, they will be your cheerleaders. Successful business owners know how to delegate and let their team get to work.

Spread Your Message

In the new decade, it is essential to embrace digital communication and marketing efforts. Your customers are online so you need to be. Even more than that your messaging across all online platforms from social media to email marketing needs to be consistent and seamless. A customer needs to know your brand no matter where they find you.